Louisville men's basketball made more money than 3 NBA teams last year | Zagsblog
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Adam Zagoria covers basketball at all levels. He is the author of two books and an award-winning journalist whose articles have appeared in ESPN The Magazine, SLAM, Sheridan Hoops, Sports Illustrated, Basketball Times and in newspapers nationwide.
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Saturday / November 23.

Louisville men’s basketball made more money than 3 NBA teams last year

By ADAM ZAGORIA

The Louisville men’s basketball program made more money than three NBA teams last year, according to Forbes SportsMoney.

The Cardinals turned a $23 million profit last year, more than the Cleveland Cavaliers, Oklahoma City Thunder and Charlotte Hornets.

That is especially impressive given the recent scandals that have rocked Louisville, including the Brian Bowen/ Adidas scandal that cost AD Tom Jurich and head coach Rick Pitino their jobs, and Stripper-gate.

Louisville led all college programs with $52 million in revenue last year, followed by Kentucky, Indiana, Duke and Kansas.

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