Louisville and Kentucky have won the last two NCAA championships, yet one study says Louisville is significantly ahead of Kentucky in another category.
Emory Sports Marketing Analytics conducted the study.
“The intuition of this approach is that fan base quality is reflected in a school’s men’s basketball revenue relative to the team’s performance. To accomplish our analysis, we use a statistical model that predicts team revenues as a function of the team’s performance, as measured by winning rates and post season success. The key insight is that when a team achieves revenues that greatly exceed what would be expected based on team performance, it is an indication of significant brand equity. The analysis therefore avoids bandwagon effects and gets at the core loyal fan bases.”
Here are the Top 10 schools:
1. Louisville
2. Arizona
3. Duke
4. Arkansas
5. North Carolina
6. Texas
7. Kentucky
8. Syracuse
9. Marquette.
10. Oklahoma State
